Rebranding Website

I’ve changed the theme of the blog (again) to try and make it a bit lighter and brighter. I’ve also incorporated a new logo, which was inspired by Seth Godin’s post about the fermata music symbol. This symbol instructs musicians to sustain a note or a pause for a period of their own choosing. Seth’s post extends this to creatives/artists in general, stating:

If you’ve got something to say, say it. Slowly. With effect. The audience isn’t going anywhere. At least not the people you care about.

This reminded me indirectly of a comment by David Hockney, in which he described the difference between paintings and tv/cinema as being that the viewer ‘brings their own time’ to a painting, whereas tv and cinema impose their own time on the viewer.

The new logo also reminds me of an eye, which ties in with the ‘Look. Draw.’ mission statement, It also looks vaguely like my initials (AD) if you squint a bit (ok, a lot…)

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